PETA has always used unconventional and provocative method to highlight the plight of animals suffering. Taking sheen out of Tiger Woods misery, PETA decided to do the unthinkable, use Tiger Woods sex scandal to promote its cause.
Taking a cue from various ads, PETA decided to put a billboard in Tiger den, "Too much sex can be a bad thing … for little tigers too. Help keep cats (and dogs) out of trouble: Always spay and neuter!"
Not many billboard company coming forward to host PETA ads, Fort, from PETA says, "It's a fun, tongue-in-cheek approach. We hope these billboard companies will understand."
"The world has been transfixed on Tiger's life after Thanksgiving. We're putting the focus where it needs to be," Fort said. "We're sure Tiger will appreciate our attempt — from a story that's distracted the world and followed Tiger — to turn it into something positive for little tigers."